Disney CEO Bob Iger confirms Star Wars Galaxy’s Edge is not a failure and theme park attendance proves it’s not a ghost town.
The Walt Disney company according to CNBC reported earnings and Disney guests spent more on food, drinks and merchandise during their time at the Disney park in the quarter, boosting revenue 8% to $6.7 billion during the three-month period ended Sept. 28.
Higher Disney ticket prices didn’t deter tourists from taking trips to Disney theme parks during its fourth quarter, but some are still holding off on their visits until Star Wars Galaxy’s Edge Rise of the Resistance ride is operational.
“We believe there were some delayed visitation to Galaxy’s Edge both at Disney and at Disney World,” Disney CEO Bob Iger said during an earnings call Thursday. ”…So we sense that there are people that are just waiting for the whole thing to be opened. Which is fine.”
WDW is confident that this will turn around now that both Star Wars Lands parks will be open at the same time for a full quarter and more guests will flock to the two lands after the opening of the Rise of the Resistance ride. The ride will open in Disney’s Hollywood Studios Orlando on Dec. 5 and in Anaheim on Jan. 17.
Despite revenue growth, attendance was mixed at Disney parks domestically. Walt Disney World saw slight increases in attendance, but Disneyland reported decreased attendance despite the opening of Star Wars: Galaxy’s Edge.
Executives also said that advance hotel bookings were up, meaning Disney attendance numbers could be higher in the next quarter.